In March last year, the epidemic spread in the country in a horrible form. Since then, people have reduced their fear of going out. The shops were also closed due to restrictions. Long time no see. Shopping around is almost stopped. So, will the business be stuck in the brands of daily necessities, and the demand of the consumers will not be met? When the carnivirus spread in large numbers, the brands did not sit still. They have chosen their own path to meet the needs of the customers. They build a platform to sell their products on the internet as well as online. Brands started delivering products to their doorsteps with orders from buyers. As a result, even if the shops are closed under the lockdown, the sale of goods is more or less open.
These products were also being sold through other online shopping platforms. But many such platforms or organizations are often accused of cheating with the customer or not delivering the product on time. It ignites the reputation of the famous brands. Understanding the environment and customer demand, many brands have developed e-commerce platforms to sell their products among themselves. Again, sometimes giving discounts in the sale of products. As a result, consumers can buy e-commerce platform at a lower price than the market can buy products of brands. Of course some have long been products on their own platforms. Was selling. But now almost all brands have their own online platform for selling products, which is helping them keep their business going.
Walk hand in hand with time
Everyone is now pushing to sell products online to adapt to Kareena’s new normal (neo normal) time. This is because the cost of selling the product is decreasing and the value as an epoch-making brand is increasing. Unilever Bangladesh Limited, a multinational company that manufactures and markets consumer goods (FMCG), is the latest entity to sell products through the online platform. Welcoming the arrival of Unilever, the people concerned say that the trend of selling daily commodities online will increase in the future. Everyone will invest in online platforms to sell products. This will reduce the showroom of the brands. Will try to attract customers through strong e-commerce and online platforms.
Transcom Electronics, a brand of electronic products
Used in the country. Transcom Electronics is a leading name among electronic product brands. In Kareena, the company has focused on selling products through e-commerce. The company is selling electronic products of various brands including Samsung, Hitachi, Whirlpool, Dell, HP, Philips through Transcom
Digital online. Fair Electronics
It is a manufacturer and marketer of Samsung mobile phones, TVs, refrigerators, air conditioners and microwave ovens. They themselves have launched two platforms for selling products online called StoreFDL and Fairmart. It is also selling products using various e-commerce platforms. They. When asked, Mejbah Uddin Prothom, Chief Marketing Officer (CMO) of Fair Group, said, “Our sales in Karachi have dropped by 25 per cent. And sales through dealers have dropped by 40 percent.
However, during this time, sales of products through its own e-commerce and other e-commerce platforms have grown by 100 percent. He added that at the time of Kareena, the products sold through e-commerce were easy to reach. No one with family is interested in coming to the showroom at this time. This experience will be useful in our future product sales. ‘Other brands: Domestic company Walton through their e-Plaza Walton, and Jamuna Electronics e-store online through Jamuna. Selling products. Multinational company Singer is selling products through Singer BD. Everyone is giving various discounts on selling products on their own platform. Even if you shop through bank card and mobile financial services (MFS), you often get discounts.
Unilever has launched by selling products online
Manufacturing multinational Unilever has launched to sell products online With this e-commerce platform, consumers can easily buy Unilever products from anywhere in the country. These products are being discounted from time to time. Similarly many more are selling products online. But not everyone is using their own e-commerce. For example, Square, a local consumer and consumer goods company, is selling products online through Chaldal, Priyashop and Daraj. Shamima Akhter, head of Unilever’s communications division, told Prothom Alake, “We are getting a very good response from USBBD. Compared to last year, online product sales have tripled this time. We want to further increase sales through online platforms. For this, the development of USP will continue.
